Quantum Marketing (T1): How Mattel Turned Decades-Old Toys Into IP Gold
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Sinopsis
Lisa McKnight, Mattel's Chief Brand Office, has been on the forefront of Barbie's reintroduction to the world. The plastic toy brand has launched beyond store shelves onto the silver screen.
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Info
Economía
(2025)
Calificación
Equipo Técnico
Presentador
Raja Rajamannar