In this context, the company is moving forward integrating the rights acquisition function (Film, Series, Sports, etc.) together with the management of Global Partners within the Business and Sports Management Division, led by Enric Rojas, aligning the organizational model with market realities.

To this end, the Partnerships Division, led by Ismael Calleja, will become part of Business Management, reporting directly to Enric Rojas, who will also continue to oversee the Sports Division.

This move is intended to address the new reality of the audiovisual market. Major international partners —such as Amazon, Apple, DAZN, Disney, NBCUniversal / Comcast, Netflix, Paramount Pictures, Sony Pictures and Warner Bros. Discovery— operate as multi-product players, with whom we negotiate fiction content, as well as OTT agreements, and sports rights. Moving toward an integrated model will allows us to strengthen our strategic position and maximize our negotiating capacity.

Editorial decisions regarding film and series and its adquisitions, will remain under the responsibility of the Fiction Division, led by Jorge Pezzi. This evolution focuses on integrating contractual and financial negotiations, which will now be managed in a coordinated way from this new Direction of Business Management.

Online version of the press release